Silja's Thoughts on Business

 

How to Break the Feast-and-Famine Cycle for Good

Mar 05, 2025

For years, every time I had a big income month, the money would disappear. It wasn’t because I was bad with money. It wasn’t because I wasn’t earning enough.

But somehow, I’d end up back at zero—no matter how much came in.

Unexpected bills. Sudden expenses. Clients dropping off. It felt like every time I finally got ahead, something would pull me right back down.

This  wasn’t just a “bad luck” cycle. It was an energetic pattern. A deeper, subconscious money identity that kept me locked into survival mode. And once I saw it for what it was, I finally broke free.

If you’re stuck in the make money → lose money → panic → hustle cycle, this is why it’s happening—and exactly how to shift it.

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1. Your Nervous System Still Associates Money with Instability

I grew up in an environment where money was unpredictable. And even though I was making more than enough, my body still responded to money the way it always had: with fear, urgency, and distrust.

So when I started having €13K–€20K months, my nervous system didn’t register that as safe. It felt like an emergency. And what happens when the body senses a threat? It finds a way back to what’s familiar.

The pattern?

Money comes in → Your nervous system freaks out → It finds a way to leave.

Maybe it’s an unexpected tax bill. A client ghosts. A sudden “emergency” pops up.

Not because you’re bad with money, but because your body is wired to stay at a familiar income level.

What to shift:

• Reprogram safety around holding wealth. Repeat daily: “It’s safe for me to have money. It’s safe for me to keep money. It’s safe for me to expand my wealth.”

• Shift from ‘How do I make more?’ to ‘How do I hold and multiply what I already have?’

• Regulate your nervous system around money (breathwork, tapping, or even just tracking your income without panic).

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2. Your Business Model Is Keeping You in Cash-Flow Chaos

For a long time, I was relying on one-off sales, launches, and inconsistent income. I’d have a big month and think, “Okay, now I can relax.” But then—boom—unexpected expenses would hit, and I’d be scrambling to make money again.

I realized I was stuck in a cycle of:

Big sales month → Relax & stop selling → Expenses stack up → Panic → Rush to make money → Repeat.

What to shift:

• Stack your income instead of starting from zero every month.

• Add long-term revenue streams so you’re never waiting for the next sale.

• Payment plans, retainers, or recurring offers.

• A structure that allows money to flow in consistently, not just when you sell.

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3. You’re Playing at a Higher Level—But Your Wealth Identity Hasn’t Caught Up Yet

I had to ask myself: Why am I comfortable making €10K months but not keeping it?

Because on some level, I didn’t fully believe I could have that much.

I had old conditioning that said:

• More money = more pressure, responsibility, or stress.

• If I hold too much money, something bad will happen.

• It’s selfish to have more than I “need.”

And guess what? Your subconscious will always find a way to prove your beliefs right.

So I’d unconsciously overspend, make unaligned investments, or attract surprise bills—because my identity was still stuck at a lower income level.

What to shift:

• Normalize bigger income as your new baseline. Tell yourself: “I always have at least €X in my account at all times.”

• Upgrade your identity first, not just your pricing. Ask yourself:

• What does a €50K/month business owner do differently?

• What decisions would she make?

• What would she no longer tolerate?

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4. Unexpected Bills Aren’t Just Bad Luck—They’re an Energetic Leak

For years, every time I had extra money, something always came up. A broken laptop. A last-minute tax bill. A weird client refund request.

At first, I thought I was just unlucky. But I started paying attention, and I realized—this wasn’t random.

Money wasn’t disappearing because of circumstances.

It was disappearing because I still believed that having money wasn’t safe.

What to shift:

• Start a Wealth Overflow Account. Every time you make money, move a percentage into a fund you don’t touch. Break the cycle of spending just because you “have it.”

• Look at where your money is leaking—is it unaligned investments? Overgiving? Trying to save everyone?

• Clear any energetic cords to people or situations that drain your financial stability.

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How to Shift Into Consistent, Overflowing Wealth

1. Normalize having money—not just making it. Hold & grow it.

2. Create a stable revenue system. No more starting from zero.

3. Upgrade your identity—wealthy people make wealthy decisions.

4. Seal energy leaks—no more “unexpected” expenses draining your overflow.

Money isn’t meant to be a cycle of stress → hustle → relief → repeat.

It’s time for effortless overflow—where your business supports you, your money grows, and your financial future feels safe, stable, and limitless.

I know this shift is possible, because I did it myself.And if you’re ready to break the cycle, it’s your turn now.

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Love

Silja Thor